Client: Rubberband Products

Project Detail:

Rubberband Products are a team of visionary creators and thinkers, collaborating with some of the leading artists and product designers throughout the world.

The brief from Rubberband was to assist with the development and manufacture of the arresting and minimal Corrugated Ruler originally designed by the talented, Erdem Selek. We first met Erdem at Milan Design Week, on his white, vacuous stand, where attention was only drawn to his small collection of stylishly re-invented, day-to-day practical products.

Whilst simple in appearance, the production and manufacturing process of the ruler needed to be carefully considered. With a product of this nature, the common battle of striking the balance between the price point and the radical aesthetics will always be at the heart of inducing the initiation of the project. Overcoming this is one of our core strengths and it’s testament to this that production was successful and the product is now selling well.

Corrugated Abs Ruler